One of the world's most iconic car brands, the Toyota logo has become a mainstay of our roads and television screens.
But despite seeing dozens of them every day, how many people know what the signature three interlocking ovals that underpin the Japanese vehicle actually mean?
Not a huge amount it seems - as hundreds have taken to social media to voice their surprise at a secret 'hidden' message.
So what is the branding really all about?
It turns out the logo was not dreamed up overnight and in reality was five years in the making.
The emblem was finally finished in October 1989 to mark Toyota's 50th anniversary and carries a much deeper meaning than might initially be thought.
TikTok users are now suggesting the logo contains a representation of every letter in the company's name.
One person said: 'The Toyota logo is a thread passed through the eye of a needle because they started out making industrial sewing machines.'
Another had a different take, writing: 'I don't know. To me, Toyota looked like a circle around the world.'
A third added: 'You're wrong about Toyota emblem. They were originally a sewing machine company, and that is a piece of thread going through the eye of a needle.'
Amid all the speculation, a bit of digging reveals the truth.
The Toyota Magazine explains the three ovals in the logo are linked in a horizontally symmetrical layout so the symbol is recognisable both head-on and when seen through a rear-view mirror.
The customer is apparently at the heart of it all - as the inner ovals overlap to represent a mutually beneficial relationship and trust between driver and company, as well as forming a "T" shape for Toyota.
Meanwhile, the outer oval takes on a more all-encompassing role as it is meant to signify the world embracing Toyota.
Each oval is described as being 'drawn with different stroke thicknesses, pointing to Japanese calligraphy art and culture'.
The space in the background within the logo is meant to exhibit the 'infinite values' which the car company says it stands for.
These are: superb quality, value beyond expectation, the joy of driving, innovation, and integrity in safety, the environment and social responsibility.
A new logo was launched in July 2020 specially for Toyota Motor Europe, retaining many of the existing elements, but complete with a 'new, bespoke, typography'.
Toyota, a Japanese multinational company, was founded as a spin-off of Toyota Industries, a machine maker started in the 1920s.
The Toyota Motor Corporation developed its first product, the Type A engine, in 1934 and its first passenger car in 1936, the Toyota AA.
Since then, it has built itself into the largest car manufacturer in the world.
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