A$AP Rocky is celebrating this Father's Day in luxury.
In celebration of the annual holiday-and his new status as official ambassador of Bottega Veneta-the rapper starred in the latest campaign for the Italian fashion house. The series of snaps, aptly titled Portraits of Fatherhood, shows Rocky enjoying a stylish playtime with his children, two-year-old RZA and ten-month-old Riot Rose.
Dressed head-to-toe in Matthieu Blazy's latest collection for Bottega Veneta, Rocky can be seen sitting on the floor, showing his Veneta-clad children a toy piano and playing keyboard alongside them. In some shots, photographer Carrie Mae Weems seemed to reference classic '90s posters by having Rocky lift the babies up above his head. In another photo, Riot was captured wearing a 'Best Dad' baby-gro while sitting on his dad's shoulders.
The heartfelt campaign marked an evolution for the rapper, who's embraced a family life with Rihanna and their two children. "This player persona is very pushed. When you think about a rapper, you think about adolescence, about the single bachelor lifestyle," Rocky explained, per Dazed. "When you think about A$AP Rocky, you think about a playboy, pretty boy, bras being thrown on stage. This is about me as a one-woman man, as a family man. It's about what completes my life now: being present as a partner and a parent."
Meanwhile, Weems explained how Rocky's commitment to his young family profoundly moved her. "This was a unique opportunity to say something not just positive, but truthful-not just about Rocky's own experience, but about how that reflects out to the broader population," she told Dazed ahead of the campaign's release. "In the wake of all the atrocities committed against Black men-particularly because of their masculinity-Rocky can be seen with his children, in love. To be able to speak that authenticity through him was galvanizing."
The series of adorable photos speak for themselves. See below to explore more of the cute campaign.
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