With a score of 62.9 out of 100, driven by its high familiarity among respondents in the continent, Cape Town has recorded stronger brand perceptions than any other African city in the study.
Cape Town boasts natural beauty and offers a diverse cultural scene and a promising economic environment. Its vibrant lifestyle and growing business ecosystem make it an irresistible choice for those seeking a balanced life.
Globally, London emerged as the best city brand in the world, followed by New York and Paris, by the inaugural Brand Finance City Index released at the Weekend.
Brand Finance chairman and CEO David Haigh commented: "London's exceptional performance in the Index can be attributed to its global familiarity. Coming first on this particular measure, London has a huge advantage over its peers, leading to its success in ranking overall as the world's best city. Knowing a city allows the public to form positive perceptions about it - to recognise its reputation and consider it the preferred place to live, work, study, retire, visit, or invest."
| 1 | Cape Town | South Africa | 62.9 |
| 2 | Cairo | Egypt | 60.7 |
| 3 | Johannesburg | South Africa | 59.7 |
| 4 | Casablanca | Morocco | 59.3 |
| 5 | Lagos | Nigeria | 56.7 |
| 6 | Nairobi | Kenya | 55.1 |
Comments