It is no secret that singer, Kiss Daniel, and
other artistes on the G-Worldwide
Entertainment label do not do collaborations
with artistes that are not signed to theirs.
According to the CEO of the label, the strategy is deliberate and is designed to help the company and the artistes in the long run.
The G-Worldwide Entertainment boss,
popularly known as Emperor Geezy, in a
statement said that people should respect his
company's decision to follow the unpopular
policy, stressing that it was working well for
them.
Read his full statement...
"I have listened to, read and watched various
on-air personalities, entertainment journalists
and the odd industry professional voice their
concerns on the "refusal" of G-Worldwide to
allow artistes on its roster collaborate with, or
feature other artistes outside the fold on their
music.
This has been whispered, said to my face and
"authoritatively revealed" many times that I
feel it is important that I address the issue
once and for all.
First, I must say that it is laudable of our fans
and critics to voice their opinions where they
feel we have an advantage to explore but are
not leveraging. For this, I must say a heartfelt
thanks to you.
Now to the matter at end; it is a moot point
to say that the Nigerian music industry has
grown to a point where our artists are gaining
international acceptance and recognition. So
far, a lot of hard work has gone into this
process, and I personally believe that with
more effort, Nigerian music is poised to
become a major music "product" globally.
I grew up listening to Michael Jackson, Fela,
Oliver de Coque, Osita Osadebe, King Sunny
Ade and so many others, and when I look at
how music was created and marketed then, I
see that these men, beyond being such
amazing creatives, put a lot of effort into
creating unique identities that created a
certain mystique about them; helping to drive
increased followership.
Today what it requires to break an artiste into
the market and possibly achieve limelight is
huge, and as modern realities have come to
show us: money rules the day. This of course
means that there is a growing need for any
serious player in the music industry to look for
innovative ways to sell their art.
My own experience has shown that money
alone cannot suffice; rather what is required
is a mix of talent, hard work, considerable
resources and most importantly the ability to
think and execute radical strategies to retain
a hold in the market. It is on this principle
that I have built g-worldwide, and it is on this
that we as an entertainment company stand.
We will take no credit for what the music
industry has become today, our only focus is
on working hard to reward the trust and support our loyal fans have bestowed on us.
On giving out value. We believe as a company
that our artists can work hard enough to put
themselves in the spotlight without having to
leverage on features and collaborations.
We understand that this is a risky move but
remain convinced that if this can be achieved,
we will be able to take credit for having set
the pace in the Nigerian music industry.
Granted that collaborations in the industry
bring colour and variety to the end product,
but our approach at this time is to grow
stronger and richer in value as a unit.
As an entrepreneur I know the risks involved
in investing in the music business and will do
all I can to minimize these risks. For those
who assume that our structure is not good
enough, I would humbly suggest that you
invest in the career of one of the countless
young talents out there and anchor your
business on principles you believe in as we
have done and let time and fate decide whose
approach will stand the test of time.
As for us, we intend to concentrate our
energy on creating and releasing great music
such as "Sofa" by Kiss Daniel and the
"Believe" album recently released by
Sugarboy for our fans the world over. The
features and collaborations are wonderful
opportunities which will come at the right
time."
Signed: Festus Ehimare (Emperor Geezy) for
G-Worldwide Entertainment
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