MTV Video Music Awards 2012 Winners

The 2012 MTV Video Music
Awards, hosted by Kevin Hart,
took place on Thursday,
September 6, 2012, honoring the
best music videos from the
previous year. The awards took
place at the Staples Center arena
in Downtown Los Angeles.

Video of the Year
Rihanna (featuring Calvin Harris)
— "We Found Love"
Best Male Video
* Chris Brown- "Turn Up the
Music"
Best Female Video
Nicki Minaj — "Starships"
Beyoncé — "Love on Top"
Selena Gomez & the Scene —
"Love You Like a Love Song"
Katy Perry — "Part of Me"
Rihanna (featuring Calvin Harris)
— "We Found Love"
Best New Artist
One Direction — "What Makes
You Beautiful"
Best Pop Video
One Direction — "What Makes
You Beautiful"
Best Rock Video
Coldplay — "Paradise"
Best Hip-Hop Video
Drake (featuring Lil Wayne) —
"HYFR"
Best Electronic Music Video
Calvin Harris — "Feel So Close"
Best Direction in a Video
M.I.A. — "Bad Girls" (Director:
Romain Gavras)
Best Choreography in a Video
Chris Brown — "Turn Up the
Music" (Choreographer: Anwar
"Flii" Burton)
Best Visual Effects in a Video
Skrillex — "First of the Year
(Equinox)" (Visual Effects: Deka
Brothers and Tony "Truand"
Datis)
Best Art Direction in a Video
Katy Perry — "Wide Awake" (Art
Director: Benji Bamps)
Best Editing in a Video
Beyoncé —
"Countdown" (Editors: Alexander
Hammer and Jeremiah Shuff)
Best Cinematography in a Video
M.I.A. — "Bad Girls" (Director of
Photography: André Chemetoff)
Adele — "Someone Like
You" (Director of Photography:
David Johnson)
Best Video with a Message
Demi Lovato — "Skyscassaultr"
Kelly Clarkson — "Dark Side"
Most Share-Worthy Video
One Direction — "What Makes
You Beautiful"
Beyoncé — "Countdown"
Best Latino Artist
Romeo Santos[3]
Juanes
Jennifer Lopez
Pitbull
Wisin & Yandel